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Ansel Easton Adams (February 20, 1902 – April 22, 1984) was an American photographer, best known for his black and white photographs of California's Yosemite Valley.

Adams also authored numerous books about photography, including his trilogy of technical instruction manuals (The Camera , The Negative and The Print); co-founded Group f/64 along with other masters like Edward Weston, Willard Van Dyke, and Imogen Cunningham; and created, with Fred Archer the zone system. The zone system is a technique which allows photographers to translate the light they see into specific densities on negatives and paper, thus giving them better control over finished photographs. Adams also pioneered the idea of visualization (which he often called 'previsualization', though he later acknowledged that term to be a redundancy) of the finished print based upon the measured light values in the scene being photographed.
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Henri Cartier-Bresson (August 22, 1908 – August 3, 2004) was a French photographer considered to be the father of modern photojournalism, an early adopter of 35mm format, and the master of candid photography. He helped develop the "street photography" style that has influenced generations of photographers that followed. In spring 1947, Cartier-Bresson, with Robert Capa, David "Chim" Seymour, William "Bill" Vandivert, and George Rodger founded Magnum Photos. Capa's brainchild, Magnum was a cooperative picture agency owned by its members. The team split photo assignments among the members. Rodger, who had quit Life in London after covering World War II, would cover Africa and the Middle East. Chim, who spoke most European languages, would work in Europe. Cartier-Bresson would be assigned to India and China. Vandivert, who had also left Life, would work in America, and Capa would work anywhere that had an assignment. Maria Eisner managed the Paris office and Rita Vandivert, Vandivert's wife, managed the New York office and became Magnum's first president.

Magnum's mission was to "feel the pulse" of the times and some of its first projects were People Live Everywhere, Youth of the World, Women of the World and The Child Generation . Magnum aimed to use photography in the service of humanity, and provided arresting, widely viewed images.
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Helmut Newton, born Helmut Neustädter (October 31, 1920, Berlin, Germany – January 23, 2004, West Hollywood, California, USA) was a German fashion photographer noted for his nude studies of women.

The son of a German-Jewish button-factory owner and an American mother, Newton attended the Heinrich-von-Treitschke-Realgymnasium and the American School in Berlin. Interested in photography from a young age, he worked for the German photographer Yva (Else Neulander Simon). Fleeing Nazi Germany in 1938 to escape persecution as a Jew, Newton worked briefly in Singapore as a photographer for the Straits Times before settling in Melbourne, Australia.
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Oliviero Toscani (b. 1942) is an Italian photographer, best-known worldwide for designing controversial advertising campaigns for Italian brand Benetton, from 1982 to 2000. Most of these advertising campaigns were actually institutionals for the brand, always composed of rather controversial photography, usually with only the company logo "United Colors of Benetton" as caption.

One of his most famous campaigns include that of a man dying of AIDS, lying in a hospital bed, surrounded by his grieving relatives. Others include allusions to racism (notably one with three almost identical human hearts, with the words 'white', 'black', and 'yellow' as captions), war, religion and even capital punishment.

In the early nineties Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman. With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from Benetton.
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